Delivery and Phone orders - 30 Second 16:9
Social and YouTube Ads
We created 6, 15, and 30-second cuts of these spots in different ratios for use on Facebook, Instagram, and YouTube. These were filmed in Canada under strict Covid guidelines, which was challenging because we could only include a minimal number of people on set. The concepts sympathized with restaurateurs' everyday in-the-weeds situations: FOH/BOH order mix-ups, payment processing problems, and being overwhelmed with phone orders when the rush hits. We contrasted a sweaty (literally, the AC didn't work that day) frantic environment with a light, airy, calm after-shot.
Payments - 15 Second 9:16
To-go Orders - 15 Second 9:16
Spicy - 15 Second 1:1
Static, animated, social, and display network ads
Various-sized ads with varying headlines for split testing. These are a combination of new studio photography and shots that were taken on-set during the video shoot.
Landing page
Employing the same imagery and copy points from the ads for consistency while expanding on the benefits of the platform.
