Restaurant Insider Website

Restaurant Insider was created to solidify Upserve as an authority for restaurant industry news and information. The goal was to create an independent sub-brand that generates organic search traffic, complimenting other content and social marketing efforts for the parent brand. Restaurant Insider includes advertising for Upserve and a sign up for the weekly newsletter "The Shift" which organically grew a subscriber base of over 2,000 within a few months. Several style identities were developed within the publication to highlight restaurateurs and their stories, such as the Voices, Behind the Bar, and The Future of Food sections. The live website can be seen at restaurantinsider.com