Launching the New Lightspeed Restaurant POS

Launching the new flagship Lightspeed Restaurant POS System (K-Series) in 2022, I art directed a designer and copywriter team to develop the concept: "Ingredients that set you apart." For restaurants, the quality of ingredients applies to more than just what goes into the food; it's the service, the atmosphere, and the technology. We included nods to ingredients throughout messaging and imagery and compared the process of choosing ingredients with selecting restaurant technology, highlighting the importance of selecting the best ingredients and tools. In addition, the messaging creates clear comparisons between subpar tech and Lightspeed’s superior tech, combined with contrasting visual scenarios to push the narrative.

2022

Integrated campaign: concept, video, web, social, display, print

Meet the new Lightspeed Restaurant POS. Ingredients that set you apart.

Shot in the dedicated studio at Lightspeed. Post-editing included adding the POS and analytics interfaces, v/o, and animation. The video has over 11k views to date.

Website launch

Top-level page using new studio photography and abstracted elements from the software.

Showcasing new features

New pages for the exciting new features that the K-series include: inventory management, payment processing, advanced insights, hardware, and online ordering.

Google display network and social ads

We created a series of display and social ads to drive web traffic and promote the launch. Various headlines and imagery were split-tested across audiences to analyze and improve conversion rates.

Datasheets

PDFs for sales email attachments.

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